Exhibit Design Tips & Tricks

Is your trade show exhibit a bit worn or outdated? Many companies have cut costs by budgeting very little money for upkeep of their trade show exhibits. But, you don't have to spend a lot of money to update the look of your booth. Here are a few tips:

• Evaluate the trade shows you are attending. Look at your overall marketing plan and strategy. Are you attending shows that fit into that strategy? Or are you just going to a certain show "because we've always attended that show"? Are you taking the proper amount of booth space for each show? Can you downscale from 20 feet to 10 feet, for example? You can save shipping and drayage costs if you downscale.
  

• Spruce up your current exhibit booth. You can easily modernize your trade show booth with some updated graphics. Or consider purchasing some new carpet in a trendy color. Adding new lighting to your exhibit can also give it a bit of a makeover. Add some plants or flowers to make your booth more inviting.

• Choose colors for your exhibit that can give a psychological boost to your audience. Yellow is a good color to gain attention. Green has a positive and calming effect. Gold, silver or platinum always symbolize premium. Black represents power and confidence. And white, of course, signifies honesty and purity.

Trade shows are all about your company image. They are a good way to meet and greet your existing customers and make new contacts face-to-face. So, with a bit of imagination and a small budget, you can spruce up your trade show booth to attract new customers.