THE MARKETING FORUM: Magic Bullet Marketing: Three Common Mistakes Marketers Make that Cause Them to Fail

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Wednesday, August 26, 2009

Magic Bullet Marketing: Three Common Mistakes Marketers Make that Cause Them to Fail

Don't we all want to discover that magic formula for marketing our products? We all think marketing is easy. Just build it and they will come. Right? Wrong! Marketing is really all about letting the world know that you exist and that you have a product to sell. The best marketing tools won't do that for you unless you have clearly defined who needs or wants your products or services.

See the complete article on Buzzle.

Labels: marketing and advertising

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Name: KIWI Communications, Inc.

We specialize in helping companies in the biotechnology, life science, medical device, and high-tech sectors develop world-class, multi-faceted marketing programs. We work with companies like Beckman Coulter, Perkin-Elmer, and Stratagene to 1) create powerful results-driven marketing tactics, 2) evaluate media and advertising plans, and 3) develop consistent branding messages. Let us show you how to improve marketing efficiencies, reduce marketing costs, and develop targeted promotional strategies.