THE MARKETING FORUM: 8 Secrets to Marketing Your Products via e-Newsletters

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Thursday, October 15, 2009

8 Secrets to Marketing Your Products via e-Newsletters

Why should you publish an e-newsletter?

Well, research has shown that it is a lot more cost effective and profitable to grow your business by increasing revenue and referrals from existing customers vs. chasing new prospects. If you have a good in-house customer or prospect list, think of that list as a valuable asset. And ... you need a way to stay in touch with that valuable asset.

Read the complete article on Buzzle.com.

Labels: e-newsletters

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Name: KIWI Communications, Inc.

We specialize in helping companies in the biotechnology, life science, medical device, and high-tech sectors develop world-class, multi-faceted marketing programs. We work with companies like Beckman Coulter, Perkin-Elmer, and Stratagene to 1) create powerful results-driven marketing tactics, 2) evaluate media and advertising plans, and 3) develop consistent branding messages. Let us show you how to improve marketing efficiencies, reduce marketing costs, and develop targeted promotional strategies.

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Thursday, October 15, 2009

8 Secrets to Marketing Your Products via e-Newsletters

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