How to Get More Bang for Your Buck By Selecting the Right Marketing Tactics

Is your small business having a difficult time deciding what marketing strategies to utilize? Especially in this down-turned economy, you need to watch your marketing budget closer than ever. Here are a few tips to help you get more from your budget.

• Select marketing tactics that cost less than traditional forms of marketing. Move to online versus offline media, for example.

• Use Webinars instead of seminars. You can get a higher attendance and save your company and your customers travel expenses.

• Take a smaller booth space at trade shows that provide you great prospects.

• Use postcards for your direct mail programs rather than sales letter or other customized direct mailers.

• Increase your response rate by testing your headlines and copy. Using the right words will make a difference.

• Don't forget to include a call to action, an offer, or some sort of discount program. Add a sense of urgency by giving a deadline for response.

• Convert your inquiries into prospects and then into sales. Follow up on those leads.

• Partner with other synergistic companies so that they promote you and vice versa. Instead of paying for advertising costs, barter with the partner for space on their website, for example.

• And...don't forget to measure your results. Google Analytics can help you measure your website traffic from various sources. If you don't know how you're doing, you won't be able to put a plan into place that works.