THE MARKETING FORUM: Why Develop a Marketing Strategy? You Don't Want to Row a Boat Without a Rudder, Do You?

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Monday, November 2, 2009

Why Develop a Marketing Strategy? You Don't Want to Row a Boat Without a Rudder, Do You?

Can you imagine what it looks like if you row a boat with both oars going in opposite directions? I think you would find that your boat is going around in circles. Instead you need all crew-members going in the same direction and you need a rudder to steer the boat in the direction you want to head. Your company is similar in that you need all of the employees working toward the same goals and mission. You also need a rudder to steer your company in the right direction. That's where a marketing strategy comes in. It will help you to keep your company progressing toward your goals.

See the rest of the article on ezinearticles.com

Labels: marketing strategies

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Name: KIWI Communications, Inc.

We specialize in helping companies in the biotechnology, life science, medical device, and high-tech sectors develop world-class, multi-faceted marketing programs. We work with companies like Beckman Coulter, Perkin-Elmer, and Stratagene to 1) create powerful results-driven marketing tactics, 2) evaluate media and advertising plans, and 3) develop consistent branding messages. Let us show you how to improve marketing efficiencies, reduce marketing costs, and develop targeted promotional strategies.