Marketing Segmentation: Its Importance in Building Brands

Do you segment your customers? Or do you just lump them all into one category? Do you categorize your customers by technologies, techniques or products they use? If you don't segment your customers, you will be missing out on fulfilling your customer's specific needs.

Market segmentation can be defined as dividing or categorizing your market into homogeneous groups. Each group of customers will most likely respond differently to different messages, promotions, or products that you offer. By segmenting your customer data base you'll be able to more closely target your marketing communications efforts.

Market segmentation can even play a role in your product development efforts. You will be able to clearly see any unmet needs your customers may have. Or, you can see customers who are not served by your competition. But, don't just segment your customers on the usual categories such as geographic or demographic. Go further and also categorize them on psychographics or behavioral responses.

Geographic segments such as region (country, state, city), size of metropolitan area, climate and the like are fine if those characteristics correlate with your products or services. And the usual demographics attributes (age, gender, occupation, education, etc.) can also be beneficial, again, depending upon your offerings. But, you should further categorize into psychographic behaviors. See the related blog article on psychographics. Also look at behaviors such as brand loyalty, readiness to buy or your customer's usage rate. Don't forget value-based segmentation. You can determine your customers' values through the use of market research. Too many companies think they know what their market segments consist of but they really need to dig deeper into their customers' perceptions about their company and your products.

So make a commitment for 2010 to segment your market. You'll be rewarded with increased sales by honing your marketing communications efforts.

How to Develop Killer Brochures: Three Practical Strategies

Do you know what information you should include in your product brochures? Are you on target with your company's marketing strategies when you produce product or corporate brochures? Are you tired of wasting money on ineffective brochures? You don't need to be a victim of wasteful spending. Please read further and you'll find out how to develop informative brochures that really do work.

See the complete article on Buzzle.com.

Is Social Media Really All That Social?

I hear from some people that they've "made a lot of friends" using social media. Then, I also find people that haven't gotten one comment on their LinkedIn discussions, one RT (that's retweet) or response on their Twitter tweets, one comment or like on their Facebook posts, or one comment or reaction on their blog posts. So, why do so many people have such diverse attitudes and experiences towards social media?

Well, maybe it's because the word "friends" has a different definition these days. I think the older crowd considers a friend someone that you have for life and someone that you consider to be a very close acquaintance that you can share your most intimate life stories with. But, the younger generation just "hangs out" with all sorts of people, friends of friends, friends of friends of friends, and so on. So, their social mentality is totally different from the traditional social aspects of the 40+ crowd.

So,why are you using social media? To make friends? To promote your business? Because your boss tells you "you have to" to keep up with the youthful customers you want to attract? For whatever reason it is, you've probably missed the point of social media. It's not really about being sociable. For the Internet marketers, it's about making money. For celebrities it's about their status. For someone else it's a contest about getting the most followers or following the most number of people (can you say publicity stunt?). For authors, it's about selling more books, tapes, seminars or whatever.

But don't misunderstand me and think I'm bashing social media. I'm not. All I'm trying to say is that if you are using it for business purposes, use it just as you would any other marketing technique, tool, or tactic. Make it a line item in your marketing plan. Set some objectives and goals to reach using social media. And then track the results, as well.

Social media is not the end all to be all. Use it wisely. Use it as another tool in your arsenal of marketing techniques but also respect its powerful nature to make or break a company in seconds.

Direct Mail Secrets: The List

Have you lost interest in direct mail? Do you think direct mail just doesn't work anymore? Are you putting more emphasis on social media or other marketing tactics. Well, direct mail can become the most predictable and consistent way to generate more customers. But, most companies just don't know how to be successful.

• Your list is the most important aspect of your direct mailer. Don't just depend on purchasing a list of people in a certain zip code. You need to accurately target the people who will be receiving your message. You'll need to purchase a list that is compiled by certain demographics. For example, if you want to target an audience between 24 and 35 years of age, who earn an income of $50,000 or more, and who live in a certain geographic area, then you will need to specify these criteria to your list broker.

• You can also purchase a direct response list. These are defined as people who have previously purchased via direct response marketing. You can go to your local library and ask them for the SRDS (Standard Rate and Data Services) Direct Mail List Source Directory. They are also online at http://www.srds.com.

• And don't forget your in-house list of customers in your company data base. This can be a very powerful list especially if you have categorized the entries by type of products they've purchased, what trade shows they attended, etc.

How Much Should You Spend on Advertising?

Ah-h-h-h ... the age old question. How much should I budget for my advertising expenditures? In general, companies budget too little on advertising and have high expectations of return on their investment... with little investment. The equation can't work out no matter how hard you try. What you should invest and how much you have in your pocket are usually at odds with each other. So, here are a few guidelines to help you plan your 2010 budget.

• Percentage of sales or profits — This is an easy way to determine your advertising budget. You decide if you should spend 5%, 10% or whatever you choose and multiply that number by your gross sales or your net profits. But, this has some flaws, because if your sales are down and you use a percentage, then you also will be lowering your advertising costs, which is exactly what has happened in 2009. Companies have cut way back. But this is the time to at least maintain your budget and perhaps even increase it. If you decrease your advertising budget, you could very well decrease your sales. But, how do I figure out what that magic percentage number should be, you ask? Well, look at your competition or get other industry data to find out what other companies are spending. But, I contend, don't be a "me too". You can certainly be a contrarian and outspend your competition. Some companies have done this are actually making a good profit this year. Other companies who cut their advertising budgets severely are paying dearly for it. Placing a percentage of sales also causes difficulties because are you need to define sales as past sales, present sales or future sales. Are you looking backward are you anticipating the future to calculate your sales.

• Unit-of-Sale Method — You can also use a unit-of-sale method whereby you budget a fixed amount for each product unit to be sold. For example, if it takes $1.00 to sell a case of widgets and you need to sell 100,000 widgets you will need to spend $100,000 on advertising. This, actually, is probably a bit more accurate than just a percentage of sales method.

• Objective and Task Method — No one can afford to spend too much and not get a return on their investment. So, you must tie the costs to objectives and those objectives need to be tied to results. The best and probably least used method is the Objective and Task method whereby you decide on objectives and goals per your marketing plan and then you decide how much it will cost to achieve those goals. For example, you should't be vague and just say Company X wants to increase sales in 2010. Make it more specific by saying the objective is "to sell 25% more of product X by targeting a specific market. If this is a new market that your company has no equity or market share, then you may need to spend more to get your brand recognized in this new market. If the suggested costs outweigh the dollars you have in hand, then you will need to rank your objectives and decide which ones are the most important to meet.

• Flexible Budgeting — In any event, you will need to stay flexible during the year. If you are blindsided by your competition coming out with a new widget that directly competes with yours, you may find that during the second half of the year you may need to reallocate some of those advertising funds to counter advertise. So, always keep some flexibility in the budget to shift funds from one campaign to another.

• Customer Lifetime Value Formula — This takes some thinking because you have to make some suppositions about your customers. But, you can look at past data and get a fairly accurate accounting. First of all, how much do you think each of your customers is worth? This is traditionally called the Customer Lifetime Value or CLV, for short. The formula for this is to start with your sales turnover number (this is usually described as the total dollar amount sold within a specified period of time, usually calculated as a year) and divide it by the number of customers you have. Then multiply this figure by the number of years you think the average customer is loyal to your company.

• What is your spending tolerance to get a new customer? You can estimate this as a percentage of the CLV. Then decide how many new customers you want to obtain for this budget cycle. Be realistic here. You may want a high number of new customers, but look at the market and be realistic in your expectations here. So, if each customer has a CLV of $10,000 and you can only spend 5% on each customer, then your budget for each customer would be $500. And, if you want to obtain 5 customers, you would need to spend at least $2,500.

I know these calculations are pretty simplistic, but they can help guide you in making a decision on how much to spend on your 2010 budget.

Exhibiting Dollars and Sense: Guidelines to Control Your Costs

As we head into the fourth quarter of the year and work on all of those Fall trade shows, have you looked at your exhibit expenses lately? Here are a few estimates that may match your own reality:

Exhibit Space Rental: You most likely spend about 30-32% of your total exhibit budget on space rental, whether that be a 10-ft x 10-ft or larger booth space.

Exhibit Design: Plan on spending about 20% of your total exhibit budget for the design. This includes design and construction, refurbishment, display materials, graphics, storage, installation and dismantling costs, insurance, etc. Besides space rental this is your biggest expense.

Show Services: Your probably pay around 14-15% for electrical, plumbing, jamitorial, security, telephone, carpet, furnishings, Internet access, lead retrieval system, floral rental, etc.

Transportation: Budget about 9-10% for freight, material handling, and customs expenses, if you have shows overseas.

Travel & Entertainment: With airfare, lodging, meals, ground transportation, training, booth attire, hospitality events, and client entertainment your sales and marketing organizations are most likely to spend between 18-20% of your exhibit budget.

Advertising & Promotion: Unfortunately, this usually gets the short end of the budget. Many companies are only spending a meager 1-5%.

• So, with exhibiting costs soaring, how do you get a better return on your investment? First of all be diligent about your planning. Read the exhibitor services manual and put a timeline together for all of the deadlines. Some shows will actually give you an early bird discount on some items. So, take advantage. If you have to order items at the show, you will pay a premium. So, plan, plan, and plan some more.

• Take advantage of the show advertising packages if they offer them. You will be targeting the show audience directly and make a bigger impact by marketing to a captive audience.

• You most likely attend several shows a year. Try to work with the same freight carrier and negotiate a volume discount. Or, if you typically exhibit in small booth spaces, hand carry your exhibit booth and set it up yourself.

• Get organized. Label your crates and number them carefully with instructions on how to set up your booth including electrical requirements and repacking instructions. This will help to speed up the set-up and dismantling process.

• Instead of purchasing a new booth, think about refurbishment. Or, get rid of your heavy weight booth all together. Think about using some of the lighter-weight materials for your exhibit booth design. With some of the newest materials, you can get a slick, hi-tech look without all of the weight. This will save drayage and shipping costs.

Advertising Effectiveness in B-to-B Markets

Do you know what makes a good advertisement? Well, there are many factors you should consider based on research through the years in various market segments. Here are few ideas for you to consider:

Size of Advertisement: A full page ad outperforms a fractional ad at least twice as well. So, if you have the budget it is better to design and place a full-page ad. A spread (meaning two pages together) received an even greater impact rating.

Positioning of Advertisement: The most desirable position is the inside front cover (more commonly called Cover 2). Then page 1, Cover 4 (back cover), page 2, page 3 and Cover 3 (inside back cover) in that order.

Color ads vs. black/white ads: Of course, color ads are more effective at drawing the reader's eye to the advertisement. Since we see in color we want to view our ads in color. Color makes the ad more believable.

Impact advertising: Impact advertising such as a non-traditional format like a cover wrap or bellyband, pull-out insert, gatefold or a product sample delivers strong recall results.

Frequency is key to success: The more you advertise your message the more the reader recalls and retains your ad's message. So, consider at least a 12x frequency to start.

Integrated marketing is essential: In conjunction with your print advertising or online advertising program, make sure you integrate all sources of the purchase process such as your Website, blog, or other online media as well as social media sites. This will help to create brand awareness and help with after sales support as well as making it easy for you to respond quickly to inquiries.

Does Advertising Work?

The answer is a profound yes. The more a company advertises in business publications, the more likely it is to benefit from increased sales and profits. More advertising means more leads. And more leads means more sales.

Do a little experiment with your company. Track your sales before an advertising campaign. Then when the campaign has been completed, track the sales again. But make sure your campaign is at least 4-6 months in length. If it is longer, you can also track mid-way, say at 6 months, if the campaign is a year long.

Increasing your advertising frequency can also increase sales leads and traffic to your Website. Frequency is the key. So many companies seem to start and stop their advertising. They'll place one ad ... in one journal ... one time ... and expect to get results. Your customers need to see your ad over and over again. In fact, the same ad campaign can keep working for at least a full year or more.

But, you don't have to offer up your first born child to the advertising gods to make your advertising consistent. There are ways to advertise cost-effectively. For example, even though full-page, 4-color ads, do obtain better results, you can also run quarter page ads. I advise my clients to focus on frequency rather than size of the ad. So, if they need to design a smaller ad but can place it 2-3 times more often than a full-page ad, I advice them to do so.

So, remember... advertising doesn't cost ... it pays. Think of your advertisement as an investment, not a cost.

9 Recession-Fighting Marketing Tactics for these Tough Times

Has your marketing activity become paralyzed this past year? It's as if many companies are frozen in place, space, and time. In other words, they just aren't doing much with their marketing programs. But, if you stand still during these recessionary times your competition will be miles ahead of you during the next boom. Here are a few suggestions to help you take advantage of today's business climate:

Tip No. 1: The stage is yours. Grab it and take it. Listen... No matter how tough times are, there still is plenty of business out there. So, get out there, and fight for your market share.

Tip No. 2: Get rid of the negatives. And that includes negative people in your life. If you're pessimistic, it certainly will spread. But, a positive attitude also will become viral. Negatives hold you back, undermine your marketing efforts, and make you go through "what ifs" so that you become paralyzed. Positives help you to move forward.

Tip No. 3: Ignore your competition. That's right, I said ignore your competition. Your competition is trying to figure things out just like you are. Your competition mostly likely is watching you to see what you are doing. So, if everyone is paralyzed; then everyone will be imitating each other and we definitely will have a stagnant economy. Stand out from the crowd and dance your own steps.

Tip No. 4: Spruce up your image. Make your company look like a million bucks. Get an extreme makeover. Most people today don't really care about their image. They all seem to think the casual look is okay. But, your customers, even though they might not say it, will work with you more if you have a positive, upbeat, and professional image. This is important whether you are marketing B to B or B to C.

Tip No. 5: Add the word "value-added" to your vocabulary. Start thinking about how your products add value to your customers. This will help you to retain your pricing structure rather than having to cut your prices. You must protect your profit margins. Think about guarantees, special services, or other items of importance that only your company offers to its customers.

Tip No. 6: Go after leads. Don't panic when sales drops. The problem is you don't have enough customers. So, don't cut back on your marketing efforts. You need to generate quality leads for your sales force to close the deal. If you get leads, you'll get customers, and if you have customers, you'll have sales.

Tip No. 7: Create your own target market. Niche marketing is all the rage. But, don't just carve out a piece of an existing market. Create your own. You will become the leader of your newly created market.

Tip No. 8: Never lose sight of the end goal. Keep the pressure on. Don't give up. Don't panic. The solution is consistent marketing. Don't stop marketing for a few months and then do something in spurts. Stay on track with your marketing plan and keep the campaigns going...and going...and going. In other words, be the Energizer Bunny of the bunch.

Tip No. 9: Fear can be the biggest inhibitor but it can also be the biggest motivator, too. Your executive management should have a "Yes we can" attitude rather than a "I think we can" or an "I'm afraid we won't" attitude. Use your fear of the future to motivate your team to use their creativity to come up with new products, new solutions, or new markets.

No one wants to make a mistake, especially a million dollar mistake so the solution for many companies is analysis paralysis. Don't let your company fall into that trap. Take a few of these suggestions and get your company back on track.

Three Steps to Deciphering Online Advertising Opportunities!

Do you sometimes feel like you're on the road to nowhere trying to decipher online advertising opportunities? Well, you're not alone. With all of the social media marketing, banner ads, article sites, ad words, blogs, podcasts, gaming, etc. it can be quite a daunting task to sort through the maze of available online advertising opportunities.

Read the complete article on ezinearticles.com.

3 Important Points to Remember for Good Website Design

This article provides three basic steps to designing not just a good Website ... but a great one. Simple is best rather than using flash and trash or a lot of bells and whistles. You'll retain visitor loyalty and improve the visitor's site experience by following these simple rules.

See the complete article on Buzzle.com

Do You Pick the Gold Nuggets From Your Sales Inquiries?

How do you handle your sales inquiries? Does this sound like your company? Typically an inquiry is generated through various marketing communications activities, whether it be online, at a trade show, through a print advertisement, press release, or other communications vehicle. Then a piece of literature is sent out and the sales inquiry is sent to the sales department for follow-up. What happens from there? No one seems to know. The sales department complains that the marcom department is not providing any "good" leads. That is, "we already know about that lead". And the marcom department points fingers at the sales department for not promptly following up on the lead. So, where is the accountability?

How do you turn an inquiry into a lead? First of all, you must understand that the marcom department only generates inquiries. Once the inquiry has been passed on to the sales department and they have followed up, then it can be deemed a sales lead, if appropriate. So, the solution is to qualify the inquiry so that it can become a viable sales lead. In the past most companies have relied on the sales department to qualify a lead. But more and more companies are placing the responsibility on the marcom department. Some companies will outsource this task to a lead management company or use their own in-house software. But, those sources are really only used to manage the "paper" so to speak. We still don't know what happens after the lead goes to the sales department. Traditionally, there has been no feedback from the sales force as to when they have followed up and what the results were of their follow-up phone call.

So, what's a company to do? Here's an example. On average, over 20 telephone dialings are required to identify a prospect who either has an immediate need or a future intention to purchase. That's one reason why so many inquiries don't get converted to sales leads and are not followed up on. When an inquiry has been qualified, converted to a lead, and then turned over to the sales force, only 2 dialings, on average, are necessary to reach the identified propsect. This makes it much more streamlined for the sales person to do what they do best, and that's sell the prospect on the benefits of the company's products and close the deal.

So, what are the benefits to inquiry qualification? Here are a few:

Immediate identification of prospects — You will now be able to categorize your prospects as "hot", "cold", or somewhere in the middle.

Improved sales follow-up of leads — Since there is much less legwork, the sales force will be more willing to follow up on these leads since s/he already knows they are qualified.

Reduced cost per sales call — Now the sales force is directed on direct selling and not on the qualification process. So, they will close more sales in less time.

Better CRM database management — When using CRM software, you can now generate better quality mailing lists for future marketing communications tactics since you will have a history of that prospect's interaction with your company; that is, which trade shows they attended, what the results were of the sales rep's follow-up, etc.

So, why waste your precious marketing budget by generating a lot of inquiries when they aren't converted into sales leads. Instead of having an adversarial relationship between marketing and sales, try the cooperative approach and see how it affects your company's bottom line.

Just Say Yes to Increase Your Sales

How many times has a potential customer called up for a quote and you were not responsive? Or, you didn't provide the customer with the turnaround time they needed. When you don't listen to the customer's requests, your company is telling that customer that you aren't interested in him or his business. Check out these scenarios. Do you recognize your company?

Scenario 1: Mr. Customer calls up your company and needs 700 widgets and needs them within 48 hours. You take over 48 hours to respond to his request with a quote. Needless to say, Mr. Customer has already called your competition and received his order by that time. And, needless to say, Mr. Customer will never call you again for a quote. Moral of the story: Be responsive.

Scenario 2: Mr. Customer calls up your company and needs 700 widgets and needs them within 48 hours. You respond to the request immediately but give Mr. Customer a 7-day turnaround. You weren't listening. Needless to say, Mr. Customer calls your competition, pays a higher price than what you had quoted, and gets his widgets within 48 hours. Moral of the story: Listen to your customer's requests.

Scenario 3: Mr. Customer calls up your company and needs 700 widgets and needs them within 48 hours. You respond to the request immediately and give Mr. Customer the 48-hour turnaround time he needs. However, you have to charge a premium for the fast turnaround time. You explain the extra costs involved and learn that Mr. Customer is okay with the added cost. His main concern is getting the widgets within 48 hours because if he doesn't he is holding up orders from his company. Moral of the story: You are selling solutions to the customer's problem, not a product or service.

So, just say yes to your customer's problems. Be creative. Think about how you can solve the customer's dilemma. Don't look at how it will inconvenience the status quo. Look at how you can provide stellar service and support to your customers.

Marketing Doesn't Cost...It Pays Big Dividends

Have you severely cut back your marketing budget this year due to the economic downturn? Well, you may have saved some money this year, but I bet you jeopardized future sales. And what did your competition do? Did they also cut back their marketing budget? If so, you're in good company. If not, they are miles ahead of you in running the race.

So, are you blaming the sales force for not selling enough? That may be partly true, but when you cut back your marketing tactics so severely your customers assume you don't exist any more or don't care. The overall effectiveness of your marketing campaigns is diminished.

It's not about throwing a lot of dollars into a marketing budget. It's really about how effective you can be. So, use those dollars wisely, let them stretch further, repurpose some of the material, but maintain your corporate image, above all.

Ice Cream and Cake! What Does That Have to Do With Marketing?

As I sit here celebrating my birthday today, I can't help but think about the luscious ice cream and cake I'm going to dive into later today. Decadent chocolate cake with white icing and cherry vanilla ice cream. But, what does cake and ice cream have to do with marketing? Well, I'll explain.

As I think about cake and ice cream I also think about how marketing and marketing communications departments (or marketing services as they sometimes are now called) work together. Just like cake and ice cream can't live without each other, they still can be eaten separately. It used to be that the marketing communications manager reported in directly to his or her respective V.P. of Marketing. But, now marketing services tends to be worlds apart away from the day-to-day activities of marketing. Just like cake and ice cream go hand in hand so should marketing and marketing communications.

Many marketing communications managers of the past were classically trained in marketing. They just chose that path because they enjoyed the creative part of marketing. But, it seems now that the ice cream is melting its way away from the cake. Many marketing executives seem to think that marketing services only entails the creative design and implementation aspects, so they call on that department when they need an ad or a brochure to be designed; but, I beg to differ. Many marketing communications personnel are highly educated and highly experienced in the art of marketing. They bring a wealth of knowledge and expertise to the marketing process and therefore should play an integral part in the strategic activities of their company's marketing culture.

If your marketing services department is located miles away (that is, in another building, off-site location, or even another state) you should consider relocating them closer to the executive marketing personnel. Interacting with the marketing communications personnel on a day-to-day basis puts everyone more in touch with the corporate goals and objectives.

5 Steps for a Killer Public Relations Plan

How many of you haphazardly send out news releases? Do you just send them out on a whim? Well, you should consider a little planning and organization as well as taking a consistent approach. Here are a few steps that will help you develop a stellar media plan.

Step 1: Define your objectives and goals. What do you want to accomplish? If you don't set goals and objectives then you can never measure your success or lack thereof. So, it is very important to establish at least one objective. Here are a few suggestions:

• Establish yourself as a resident expert in your field.
• Generate prospects or sales leads
• Crisis management
• Create or maintain a positive corporate image
• Introduce a new product or service to the marketplace
• Create a branding message

Step 2: Define your target audience. Who do you want to reach? Be specific. Include psychographics, if possible, not just demographics of the population you want to reach. Narrow and niche your target to the nth degree. The more clearly you can define your marketplace the more successful you'll be.

Step 3: Develop a timeline for your plan. Don't just haphazardly send out a press release. Time the press release to coincide with a trade show, a product launch, or some other event. For example, a sports company that specialized in soccer items put out a press release during the World Cup. They received many more responses than they would have if they had scheduled the release at any other time of the year.

Step 4: Determine what type of media you want to use. In addition to the traditional news release, you have the option to send news releases online even to social media sites and blogs. Here are a few suggestions for other types of media:

• Feature articles or customer written articles
• Press Conferences or press tours
• Seminars or other speaking engagements
• Event sponsorships
• Interviews with top management

Step 5: Track the results of your plan. Did you increase sales? Did you increase the number of inquiries? Can you measure the perception of your audience? Review the current plan and tweak it based on your feedback.

Why You Shouldn't Forget Old-Fashioned Marketing Tactics

I know what you're thinking. Get into the 21st century. Right? Well, sometimes being a contrarian will make you stand out.

Have you tried writing a good, old-fashioned business letter lately? I mean the kind that is formalized and typed and mailed with a postage stamp? Your customers are getting deluged with e-mails on a daily basis. And, with all of the text messaging, twittering, etc. all you get these days are cryptic messages that you might not even understand. But make sure your sales letter is short and sweet and to the point. Your customers are used to sound bites.

How about a good old-fashioned brochure? I mean the kind that is elegantly designed and printed on high-quality paper. People today figure it doesn't matter since everything is made into a PDF. Right? Wrong! You should still disseminate information about your company is a professional, but creative way. And use all of the same good marketing strategies from the past.

All of the social media banter is just another tactic. Don't think of using social media as a strategy. I'm sure many of you are gearing up complete departments to handle social media. Well, that's good, but also make sure that your staff is trained to implement stellar marketing strategies using these media.

The moral of the story is no matter what the future holds, good marketing is here to stay. So learn what marketing is all about. Take some courses, attend a Webinar, and dive into the world of marketing.

The KIWI is Celebrating a Ten-Year Milestone

Happy birthday to us. Happy birthday to us. Happy birthday to uh--us. Happy birthday to us. We're celebrating our ten years in business on September 1st. Yes, it was ten years ago today that we opened our doors. We had a very humble beginning but got our first client a few days later thanks to our great referral network.

As a special offer this month, we're giving away a KIWI coffee mug if you sign up for our e-newsletter. Offer valid through September 30, 2009. Sign up on our blog or at our Website, create an account, and you will receive our monthly e-newsletter. KIWI News is filled with great marketing hints, tips, and creative ideas to help you with your marketing efforts.

We plan to celebrate the entire month of September. Join us by posting your comments to this blog. Or visit us on Facebook, Twitter, or LinkedIn. We would love to hear from you. You can also post messages on the Request More Information form on the Contact Us tab at our Website. Or call us and leave us a voice mail. We would love to hear from you. Become a fan at Facebook, follow us on Twitter, comment on our blog, or see who we are connected to on LinkedIn.

Thanks to all our friends, fans, and clients through the years for helping to make us a successful marketing and advertising firm. We owe it all to you. Hope to have another successful 10 years.