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Friday, January 29, 2010

New iPad from Apple: Have you seen it yet?

All the buzz this week has been about Apple's new iPad. What do you think about it? Will you go out and buy one when they hit the stores?

I'm sure most of the early adopters and techie people will jump at the chance to buy one, especially since Apple has priced them in an affordable price range. But how do you think business-to-business applications may use this new tool? Right now, most of my clients are still PC based and use a Blackberry rather than an iPhone for text messaging and retrieving e-mails. So, do you think this technology will be widely used in businesses at some time in the future?

I, for one, can see it being a great tool to display my portfolio or provide a really beautiful presentation when I'm pitching a client. And, also as I am sitting in a meeting, I can take notes using the word processing capability of Pages. I, of course, being in the marketing and advertising profession, am an Apple fanatic, anyway.

But, I see this technology going even further at some time in the future. Think of all the applications that can be written for such a device. Wireless and portability are the wave of the future. Even Steve Jobs said, "Apple is a mobile devices company" in his keynote speech when he introduced the iPad on January 27, 2010. The new tablet is positioned as a product in between the iPhone and the laptop. I'm not saying your desktop computer is technology of the past but mobility is definitely the buzzword of the future.

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Name: KIWI Communications, Inc.

We specialize in helping companies in the biotechnology, life science, medical device, and high-tech sectors develop world-class, multi-faceted marketing programs. We work with companies like Beckman Coulter, Perkin-Elmer, and Stratagene to 1) create powerful results-driven marketing tactics, 2) evaluate media and advertising plans, and 3) develop consistent branding messages. Let us show you how to improve marketing efficiencies, reduce marketing costs, and develop targeted promotional strategies.

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