Three Steps to Deciphering Online Advertising Opportunities!

Do you sometimes feel like you're on the road to nowhere trying to decipher online advertising opportunities? Well, you're not alone. With all of the social media marketing, banner ads, article sites, ad words, blogs, podcasts, gaming, etc. it can be quite a daunting task to sort through the maze of available online advertising opportunities.

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Videos Can Be an Effective Tool for Promoting Your Products

Have you considered using rich media in your e-newsletters, online advertising, or even online news releases? Videos can be an exciting way to promote your company's products. And you don't have to pay a lot of money for a videographer to do it. Here are a few pointers for using video with your online marketing tools:

• Instead of the static banner ad, why don't you add a video clip to your ad. Or, post your video on YouTube and include a link to your video on your banner ad. We call ads utilizing video -- rich media ads. Rich media draws the attention of your audience. But make sure you are providing useful information and not just something fun to watch. You may get a lot of hits but no sales. So, always remember your audience when producing videos.

• You can also embed videos into your online news releases. Services such as PRWeb allow you to include videos as part of their service. A video gives editors a better understanding of the product you are announcing. Make sure your video is newsworthy, though. Your video could be a demonstration of the product, a testimonial, or some other interesting aspect of your product. People are visual and like to see what the product looks like. And, in this case, how it works.

• Of course, you can also post your videos on your Website. This makes them easily accessible. Promote your videos using other marketing tools, too, such as brochures, direct mail, trade shows, and even e-newsletters. You can archive Webinars, product demonstrations, or company news.

So, there are many ways that you can repurpose your videos. With a little imagination, creativity and editing, you can find many useful ways to promote your company using videos.

Good Old-Fashioned Marketing Skills Should Still be Learned

How many of you feel your marketing efforts have become so complicated especially with social media, eMarketing, and other online advertising efforts? Well, why don't you get back to basics. Use the KISS method (or keep it simple, for short). Good marketing should be good marketing no matter what the delivery method is. So, go back to the basics.

• Know your target audience. Who are they? Can you write a one sentence description of who you are targeting? What are the demographics of your group? What is the average age? How much education have they had? Or add other demographics important to your particular product or service.

• Know your market's likes and dislikes. Do you know your target market's preferences? What do they like? What do they dislike? What problems do your products or services solve?

• Have a good marketing plan in place. Do you have a formalized marketing plan? If not, you should write one. It will help you strategize which direction you should take insofar as marketing your products.

Most marketers seems to skip putting a marketing plan together; but, it will be one of the most valuable tools of all. You can't steer a ship without a rudder. So, don't try to market your products without a plan.