Aurora Biotechnologies

Leading provider of high-quality microplates optimized for drug discovery.

Aurora restructured its company after selling off its instrumentation business. So, they decided to upgrade their marketing strategy and only sell consumable products such as microplates. KIWI Communications was tasked with keeping continuity from the previous company yet giving the company a facelift to reflect its new image and product lines. A dynamic brochure was produced so that Aurora could easily update the brochure, even on a monthly basis, if needed. A binder was developed whereby the sales representatives could use the brochure as a sales tool, a leave behind, or for lead fulfillment.