Retsch, Inc.

Manufacturer of sieves, grinders, and mills for laboratories.

Retsch’s corporate headquarters located in Haan, Germany strategically decided to open up a U.S. subsidiary to better serve this geographic segment of their marketplace. KIWI Communications was hired to turnkey the development of an annual media plan, handle the public relations, and develop advertisements which were placed in various trade journals. In addition, booth graphics and premiums were also added to the promotional mix.