Stratagene

Life science reagents and instrumentation manufacturer.

Stratagene had made some strategic marketing changes and wanted to gain a perspective on their media planning strategy. So, KIWI Communications was asked to perform a media audit for their print and e-marketing advertising. KIWI Communications made a thorough investigation and analysis of media data provided by the client and was able to steer the client in a new direction showing them areas for improvement as well as areas where they were excelling.