Exhibit Planning

Exhibiting your products is still a viable part of the promotional mix. However, due to budget constraints many companies are forced to cut back on the number of trade shows they attend. KIWI Communications can help you get the maximum exposure for your products through the use of trade shows.

Here are a few of the services you should consider using when planning an exhibit:

• Pre-Show Mailers

  Promote your company and products in advance of the trade show by producing a pre-show mailer and distributing to the pre-registration mailing list. Many exhibit management companies allow you to place your mailer in the attendee's registration packets. KIWI can work with you to develop your pre-show mailer and also work with trade show management to get the mailer approved and purchase the pre-registration list.

• Press Kits

  Many trade shows are now allowing the press to attend. In fact, many shows provide a press room. KIWI Communications can help you develop a press kit targeted to the editors who attend your industry-specific show.

• Premiums

  Tchotchkes, as they are called in the trade, are an important part of getting customers to your booth. You may want to have customers complete a survey and then provide them a small gift as a thank you for their time in completing the survey. Or, you may hand out a premium for having your customers complete a lead form. Or, you can even use a premium as an invitation to your special customer event.

• Customer Workshops/Events

  KIWI can help you work with exhibit management to plan an industry-sponsored workshop or a customer event. From invitations, to menu planning, to procuring speakers, KIWI can turnkey all of the necessary steps to help you have a successful event.

• Booth Design

  If you don't already have an exhibit booth or need to revamp your current booth, KIWI Communications can help you design a booth that fits your corporate identity.

• Booth Graphics

  If you already have a booth but need to update the look and feel of your graphics or need to promote a new product or just customize your booth for each specific trade show, KIWI Communications can come up with a solution to your exhibit problems.