Strategic Planning

Planning is at the core of any successful company and any successful marketing effort. That's why KIWI Communications works directly with your staff to really understand your target market, define it, and learn about your products and your company's goals. KIWI Communications can assist you in developing winning strategies through the development of innovative marketing and communications plans including project scheduling and establishing budgets for each specific marketing activity.

Here are just a few of the types of activities KIWI Communications can help you with:

• Marketing & Communications Plans

  KIWI Communications has expertise in developing marketing and communications plans, from outlining the specific goals and objectives, to providing specific recommendations for marketing programs to making sure they fit within your budget and time schedule.

• New Product Introductions

  Launching a new product or re-vamping an older product, KIWI Communications can breathe new life into your products no matter which phase of the product life cycle they are in.

• Collateral Production

  Even with all of the electronic media available today, brochures are still necessary. Many of our customers still request corporate information the "old-fashioned" way, that is, in print. From annual reports to corporate brochures to product-specific data sheets, KIWI Communications can produce the collateral you need.

• Direct Marketing Programs

  Whether you need to promote your company at a trade show or advertise a product or service, direct marketing is still a good vehicle to accomplish this task. From e-newsletters to printed mailers, KIWI Communications can help you with all aspects of direct marketing from the writing of the copy to the creative production to the final printing and mailing of your direct response mailer.

• Market Research

  Market research is a key element in every successful marketing plan. KIWI Communications can help you research your competition, your market, or survey your customers.

• Brand Awareness

  Your "brand" is your company's most valuable asset. From branding your company to branding a specific product line, KIWI Communications can offer solutions and positioning strategies to help your company or product be more widely recognized by your customers.

• Relationship Marketing

  You want your customers to be customers for life. KIWI Communications can help you understand your customers' requirements which, in turn will help you develop the right products and services. By increasing customer value, loyalty, and retention, you in turn, increase profits for your company. KIWI Communications can help you implement one-to-one marketing techniques within your marketing plan. From database marketing to customized newsletters and direct mailers, KIWI Communications can help you tailor a unique marketing approach for each individual customer.